From the Central Station of the Red Line cable car, gently floating above La Paz and the colorful Chualluma neighborhood, the journey to the Feria 16 de Julio in El Alto begins. At more than 4,070 meters above sea level, this immense market reveals a sea of people, traditional attire bursting with color, and the strength of a hardworking people who turn every stall into a unique cultural and economic universe.

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